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Even Revel’s Facebook web page bears their slogan that is new Wanted
It’s the very first good news since Atlantic City’s latest casino opened: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements every where within Revel Casino-Hotel.
New Campaign Working
With its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered directly on the front side for the casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and spend your money’ tactic is working for them.
Revel’s revenues for were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from last year july.
‘I think the July results clearly mirror the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos will be wanting more gamblers; the numbers for most of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only other casinos that showed gains besides Revel had been Borgata, up 19 %, and Resorts Casino Hotel, having a 6 percent jump when compared with last 12 months.
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