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Also Revel’s Facebook page bears their slogan that is new Wanted
It’s the very first good news since Atlantic City’s casino that is newest launched: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.
New Campaign Working
Featuring its seemingly obvious ‘Gamblers Wanted’ campaign including a sign that is massive right on the front side associated with the casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your hard earned money’ tactic is working for them.
Revel’s revenues for July had been $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from last year.
‘we think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.
Overall, however, Atlantic City casinos will likely be wanting more gamblers; the figures for all of the gambling that is beleaguered’s casinos continued to freefall, with a nearly 4 percent drop compared to 2012, according to numbers released by the state’s Division of Gaming Enforcement. The only real other casinos that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, with a 6 per cent jump compared to year that ادامه مطلب