Five content advertising examples from online dating sites and apps

Five content advertising examples from online dating sites and apps

Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.

Nonetheless, it is not only the dread of February 14, aka ‘singles understanding day’, that gets people signing up.

As online dating sites services become ever more popular – with 15% of all of the US grownups apparently having utilized one – these websites are cleverly tapping into consumer need.

Though some bigger online dating sites count on tv or PPC marketing, good fashioned that is old marketing continues to be a powerful way to attract a clientele.

Here’s a review of only a few examples. And also to discover more with this topic, always check these Econsultancy resources out:

OKCupid

OKCupid had been one regarding the very first online dating sites web sites to utilize content to drive its general strategy.

The initial incarnation – OKTrends – had been run by the company’s co-founder, Christian Rudder, whom utilized their mathematical background to create the tone for the weblog.

Basically, he switched statistics and individual information into fascinating articles, producing huge interest from online visitors as a whole – not merely those having its primary relationship solution.

The blog has changed, however data and insight from the dating community remains at the heart of its content since being acquired by Match.com.

Additionally regularly articles bigger features, made to poke enjoyable during the perils of contemporary relationship. ادامه مطلب